Fan engagement is obviously crucial to the success of any professional sports team.
The Las Vegas Golden Knights and their fans appear to be unified. They appear to be one.
Fan and Team
Many were unsure what the response would be like when the NHL granted Vegas an expansion team.
Ownership marketed hard. Then came the Oct. 1 shooting during Jason Aldean’s performance at the Route 91 Harvest music festival.
The Golden Knights, the only professional athletes in Las Vegas, took a lead role in helping the city cope in the aftermath with hospital visits and volunteer efforts.
What was supposed to be a historic home opener on Oct. 6 turned into a night where the Golden Knights helped the city heal. The love affair was on.
Now the Golden Knights are the first team to move on to the the second round of the Stanley Cup playoffs, making the love affair between fans and team stronger than ever.