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Thanks to generous donations from listeners across the province, this year’s C95 Radio Marathon for Breast Cancer Research raised a record-setting $528,032.
The funds raised during the 12-hour broadcast on Oct. 23 will stay in the province, supporting research through the Cancer Foundation of Saskatchewan. Over the radiothon’s 26-year history, the event has brought in more than $7.4 million to fund life-changing research aimed at improving the outcomes for cancer patients in the province.
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“Year after year, this community shows up with such extraordinary generosity,” Nora Yeates, the foundation’s CEO, said in a statement.
“This new record reflects not only the incredible support during Radio Marathon, but also the donations and events that continued through to the end of October. Every contribution helps drive real, life-changing progress in breast cancer research and care — and it all starts with people who give from the heart.”
The annual event started in 2000 when C95 morning show host Lisa Rendall shared her diagnosis with stage-four breast cancer. Rendall shared her story with a positive attitude and profound sincerity, and gave a platform to others who wished to speak about their own diagnoses. While Rendall passed away in 2011, her legacy lives on through the annual radiothon.
“It’s incredible to see what happens when Saskatchewan comes together,” said C95 host Rob Suski.
“Every dollar, every story, every moment shared during Radio Marathon makes a difference — and this new record shows the incredible impact this community can make.”
