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The holidays won’t be the same for the family of Tanner Kaufmann – the Regina man who was fatally struck by an alleged drunk driver earlier this year.
But a Regina company clothing is keeping Kaufmann’s memory alive.
“The story hit close to home for everyone that’s in a similar situation to Tanner, especially one of my business partners who’s actually related to Tanner,” said Kip Simon, owner of 22 Fresh.
While 22 Fresh releases a seasonal flannel every year for the holidays, Simon said they brainstormed how to do something for Kaufmann – and came up with the Tanner Flannel.
“Tanner was known for many things,” Simon said. “He was a great 22 Fresh customer and he loved that classic plaid type of flannel.”
The Tanner Flannel comes with a message not to drink and drive.
“It’s the holidays and we want everyone to have a good time, but to really plan a safe ride home before heading out during the busy party season,” Simon said.
The Tanner Flannel was released last week – that’s also when it sold out.
“The response has been great – incredible, actually,” Simon explained.
He said 22 Fresh hopes to restock the Tanner Flannel by the end of January. It can still be viewed on their website, where people can sign up to be notified when it is back in stock.
22 Fresh also made a flat donation to the Parks and Kolt Kaufmann fund, for Kaufmann’s two young sons.
