TCU Financial Group and TCU Place announced the current naming rights agreement won’t be renewed when it ends Dec. 31. (650 CKOM file photo)

Saskatoon’s TCU Place will get a new name after end of 2026

By CKOM News Feb 2, 2026 | 4:17 PM

After more than 20 years, Saskatoon’s TCU Place convention centre will have a new name.

TCU Financial Group and TCU Place announced the current naming rights agreement won’t be renewed when it ends on Dec. 31.

The renaming will coincide with the City of Saskatoon’s plans to merge SaskTel Centre and TCU Place in early 2027.

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“During that time, TCU Financial Group has played a significant role in supporting arts, culture, conventions, and community life in Saskatoon,” said the group in a statement.

“This is a planned transition that builds on a strong legacy and positions TCU Place and Saskatoon for the future. While the naming rights will change, our appreciation for TCU Financial Group’s contribution does not end.

“We look forward to celebrating the legacy it leaves behind, as we remain Saskatoon’s premier gathering place,” said Tammy Sweeney, chief executive officer, TCU Place, in a statement.

“This transition creates an opportunity to welcome a future naming partner who will play a pivotal role in the next chapter of TCU Place and the city itself — a new partner who, like TCU Financial Group, is aligned with our values, invested in community impact, and ready to grow alongside Saskatoon,” read the statement.

The SaskTel Centre and TCU Place merger comes after the City’s governance and priorities committee held a meeting in July 2025 to consider a budget update from TCU Place.

The administration reported back on possible financial savings and suggested the merger.

According to the city, joining the two corporations under one organization “will streamline operations, reduce duplication, and strengthen Saskatoon’s ability to compete for major events.”

The single brand will also strengthen the city’s competitiveness for marquee events, sponsorships and tourism.

The city also expects financial savings and revenue growth, estimated to be $470,000 annually, achievable in the third year following implementation.

“Amalgamation costs are expected to fully offset operational savings in Year 1, some net savings will be realized in Year 2, and full annual savings are expected to be realized in Year 3,” it said.

Limited downsides to the amalgamation were identified.

As for cost savings, that is attributed to combining administration, human resources, information technology, finance and facility operations functions. A unified booking system is also expected to save costs.

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