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Tim Hortons’ annual Smile Cookie Campaign brought in $178,098 for Hope’s Home and Roadways Literacy Academy in 2025.
The campaign, which ran from April 28 to May 4, saw 100 per cent of the profits from cookie sales donated to the two organizations.
Hope’s Home is a charity offering care for children with complex medical needs, while Roadways is a Saskatoon-based private school and tutoring service that helps students with learning disabilities like dyslexia, dysgraphia, dyscalcula, and ADHD.
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“Each charity will receive an incredible $86,049, an increase of $13,000 each from last year’s Smile Cookie Campaign,” the organizations said in a joint statement.
“We are incredibly grateful to the Saskatoon Tim Hortons owners and to every community member who purchased a Smile Cookie this year,” Sheila Erickson, director of Roadways Literacy Academy, said in a statement.
“This support allows us to offer life-changing literacy instruction to students who simply don’t thrive in traditional learning environments.”
Lisa Wyatt, CEO of Hope’s Home, said the funding will help the organization expand in Saskatoon in order to help more children and families.
“We appreciate everyone who supports the Smile Cookie Campaign and is helping us bring this important service to families in Saskatoon,” Wyatt said.
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