‘Stick it to COVID’: Ad campaign urges people to get vaccinated

The Saskatchewan government wants people to “stick it to COVID.”

The provincial government launched an advertising campaign Monday encouraging residents to get vaccinated when they’re eligible to do so.

People ranging from nurses and physicians to a rec hockey player to Saskatchewan Roughriders legend George Reed are featured in the ads, explaining why they’re getting vaccinated.

“Today, we are asking people to help us get back to normal by rolling up their sleeves to stick it to COVID,” Premier Scott Moe said in a media release.

“Saskatchewan’s vaccination efforts have been the most effective in the nation because Saskatchewan people know that the best thing we can do to protect ourselves, others, and to get back to doing the things we love is by getting vaccinated.”

A 60-second ad is narrated by Regina ER nurse Leah Sawatsky, who was one of the first people in the province to be vaccinated.

The second part of the campaign features seven 30-second spots featuring 11 real Saskatchewan people who explain what the vaccine means to them.

“These messages from Saskatchewan people are a reminder that when we get vaccinated, we aren’t just doing it for ourselves,” Moe said.  “We are doing it to protect those around us, which is what we do in this province. We look after one another.”

The campaign will feature TV and radio ads, social media (YouTube, Facebook, Instagram, Spotify), billboards, washroom posters, newspaper ads and cinema ads. It’s to include content broadcast by radio in Cree and Dene in northern Saskatchewan.

More information on vaccinations is available here.