Jamie Nye: NHL wants you to think this season is all about you

The NHL and their players are reading from the same playbook when it comes to selling the season.

They’re here for you hockey fans.

Gary Bettman says the league has and will lose billions by going ahead with this season with no fans in the strong majority of buildings. All but four right now won’t invite fans in.

Bettman says they’re going ahead with the season for the fans.

Connor McDavid also played the “doing for the fans” card when asked about travelling from province to province while their province and others are in strict lockdowns.

But they’re also gathering television revenue, ad revenue, more ad revenue with helmet and divisional sponsorships. And they keep their league relevant.

That’s where you, the fans, come in. They need you watching and engaging and sticking around so you’ll buy tickets when they come back.

But don’t think this is some sort of charity for the NHL to give you hockey no matter how many times they tell you so.