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Saskatoon Transit is seeking to boost its brand as part of a push to nearly double bus usage by 2045.
A request for proposals (RFP) issued April 9 is seeking bids for what’s dubbed an “influencer experiential marketing campaign.”
The successful agency would be responsible for crafting a campaign with a budget of $100,000 that would include the use of a social media influencer to use platforms like Instagram and Twitter to promote bus ridership.
The winning bidder would also be required to co-ordinate with City of Saskatoon graphic designers on printed materials and possibly organize the purchase of billboard ads, as well as advertisements on social media.
Submissions on the RFP are due by April 25, with May 20 being the anticipated date for the execution of an agreement between the city and the successful bidder.
This comes as Saskatoon Transit tries to move from its current annual level of 33.7 rides per capita to 62 rides per capita by 2045. According to the RFP, Saskatoon Transit has seen usage rise by eight per cent since 2017.
A City of Saskatoon spokesperson declined to discuss the RFP while the bidding was still open.
“The RFP is currently on the market and does not close for some time. Our practice is that we do not comment in a substantive way on an RFP as we do not want to negatively impact the fairness element that is a prerequisite for every public procurement process,” he wrote in an email to 650 CKOM.
