We’ve seen the footage from places such as Phoenix Arizona and Sunrise Florida.
Empty seats in non-traditional NHL markets isn’t necessarily a surprise, but Thursday’s news out of Ottawa was shocking – 1,500 seats are being taken out of Canadian Tire Centre for Senators games this season.
Ownership is hoping to create more demand for seats by selling fewer tickets.
The nation’s capital doesn’t have a corporate base that Montreal, Toronto or Vancouver has, and last year during a second round playoff matchup the Sens were about 2,000 seats short of a sell-out.
NHL teams have a player payroll that runs between $55 million and $75 million per season.
That means the average ticket price, just to cover payroll alone over 41 games, would be about $93.00 ticket.
That price point is proving to be steep in Ottawa. The Sens are hoping “less is more” to make improvements to the bottom line for the upcoming season.