Sarah Mills: The magic of a good, old-fashioned letter
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It might not be obvious, but the Saskatchewan Roughriders have a new look.
The team officially unveiled changes to its logo Wednesday.
“The timing was right for us to refresh and update our logo as we begin a new jersey partnership with Adidas, and prepare to move into new Mosaic Stadium,” said Riders vice-president of business development and marketing Gregg Sauter in a news release.
The Riders summarize the changes as:
- the inside liner is gone
- three inside horizonal lines are now straight instead of staggered
- the tail on the S has been shortened
- the silver is gone
#Riders make minor adjustments to logo… no more silver… pic.twitter.com/uocuxVpOrx
— Jamie Nye (@jamienye) March 23, 2016
The logo is being integrated now and will fully take over in 2017.
It will be available on Rider merchandise soon.
