Those who thought of, and initiated, “CFL Week” deserve credit.
During the third week of March, CFL owners, players, coaches and fans will all be in one place putting the Canadian Football League on the front pages in print and making the league a lead story in the off season.
Let’s be honest, this is an area in which the Canadian Football League hasn’t exactly excelled. Remember when commissioner Jeffrey Orridge launched a new logo during Grey Cup week?
“CFL Week” makes much more sense. To take the Canadian Football Hall of Fame gala, the CIS combine and other events to different cities each year will help the brand.
It’s important to remember that the buzz for something like this in Vancouver, Montreal and Toronto won’t match the buzz of Regina in 2017.
However, the league is doing the right thing by being proactive, in person.